Digital Marketing Course in Raipur|Classroom Training Institute in Raipur

Welcome to Easy Digi Academy

From Basics Till Expert

Easy Digi Academy is Raipur's 1st Practical Oriented Training Institute. As the state of Chhattisgarh is now ready to kick-start another round of sustainability and development, we aim to spread the knowledge and power of digital marketing to its people. With the most recent mobile and digital technology innovations, we believe in the ‘Make in India’ motto, where we want to help our own people go a step ahead in digital marketing and technology. We aim to encourage and support digital marketing learners in Chhattisgarh and provide them with a platform to improve their knowledge and skills about digital technology.

Scope of Digital Marketing in India

India has about 450 million Internet users (as per IAMAI), which are almost 30 - 40% of the total Indian population. About 95 crore people use mobile phones today in India and are expected to reach 103.5 crores in the coming year. With the introduction of low priced data plans from companies like JIO, cheap smartphones, and PM Narendra Modi’s Digital India initiative, India is going to be absolutely Digital and Digital Marketing is going to be one of the hottest careers in the near future.

As a business entrepreneur or executive, you must know that your customers today are on the Internet all the time, networking on social media 24x7 and leading a digital life. This makes Digital Marketing - one the most sought after skills of the new millennium.

Introduction to Digital Marketing

Introduction to Digital Marketing
Introduction to Tradition Marketing
Digital Marketing Vs Traditional Marketing
Why Digital Marketing
Benefits of Digital Marketing

Search Engine Optimization

Introduction to Search Engine Optimization
Understanding Search Engine
What is Algorithms?
What is Keyword & its Type?
What is Google Sandbox Effect?
On Page & Off Page Optimization
What is robots.txt & noindex tag?
Importance of Sitemap
What is 404 error & Redirection?

Website Creation & Planning

Google Analytics

Understanding Google Analytics
Setup Google Analytics
Website Tracking & Tracking Visitor Source
Key Dimension & Metrics
Real Time Report
How to Download/Share Report
Goal Setting
Conversion Funnel
Filter Setting

Google Search Console/Webmaster

Understanding Google Search Console
Setup Google Search Console/Webmaster
Understanding All The Elements of Webmaster
Creating Structure Data for Web Pages
Understanding of Disavow tool

Social Media Optimization

Understanding Social Media & Its Benefits
Type of Post & Content
Social Media Strategy Creation
Best Time to Post on Social Media Platform
Facebook Optimization
Instagram Optimization
Twitter Optimization
Linkedin Optimization
Youtube Optimization & Monetization

Facebook & Instagram Advertisement

Linkedin Advertisement

Understanding Linkedin Ads Structure
Creating Linkedin Ads/Campaign
Understanding Targeting Methods
Linkedin Budget & Bidding Strategy
Understanding Linkedin Message Ads

Google Ads/Seach Engine Marketing

What is Google Ads/SEM?
Paid Ads Vs Organic
Structure of Google Ads
Understanding Different types of Google Ads
Understanding Google Ads Rank Algorithms
Understanding Quality Score & CTR

Search Network/Text Ads on Google Ads

Display Network/Image Ads

What is Display Network/Image Ads?
Creating Display Network/Image Ads/Campaign
Understanding Frequency Capping
Understanding Targeting Method
Understanding Budget & Bidding Strategy
Creating Responsive Ads
Data Analysis

Video/Youtube Advertisement

Re-marketing

Understanding The Concept of Re-marketing
Remarketing Process
Adding Remarketing Tag
Creating Remarketing List
Remarketing on Google Display Network
Remarketing on Google Video Ads
Remarketing on Facebook
Remarketing on Linkedin

Lead Generation For Business

Conversion Tracking

Content Marketing

Introduction of Content Marketing?
Importance of Content Marketing
Different Type of Content
How to Generate Ideas For Content Marketing

Online Reputation Management

What is Online Reputation Management?
How to Create online Reputation of company?
Learn Some Tools About ORM

Google Tag Manager

What is Google Tag Manager?
Setup Google Tag Manager
Adding Tags on Google tag Manager
Activation Preview Mode
Benefits of Google Tag Manager

Mobile Marketing

What is Mobile Marketing?
Benefits of Mobile Marketing
On Page Ranking Factors For Mobile SEO
Creating Brand Awareness
Web Analytics For Mobile

Email Marketing

What is Email Marketing?
Benefits of Email Marketing
Understanding Elements of Email Marketing
Type of Email
Designing HTML/Text Email
Subscriber List & Database Building
Email Marketing Tools & Software
Avoiding Spam Filters
Creating Email Campaign
Creating Automated Email
Email Campaign Analytics Report

App Store Optimization

What is App Store Optimization
Benefit of App Store Optimization
On Page Ranking Factors
App User Rating & Review
Creating App Engagement

Whatsapp Marketing

What Is Whatsapp Marketing?
Getting Familiar With Whatsapp Marketing Panel
Creating Campaign
Analytics of Report
Creating Contact List
Upload Existing Contact Details

SMS Marketing

Become A Freelancer

Understanding The Concept of Freelancing
Creating Profile For Freelancing
Listing Profile on Different Websites
Making Quotation For Clients

Google Adsense

Understanding Google Adsense Platform
T&C To Apply on Google Adsense
Setup Google Adsense Code
Allow & Hide Category
Generating Traffic

App Ads on Google Ads

Whats is App Ads?
Creating App Ads/Campaign
Understanding Budget & Bidding Strategy
Data Analysis

Local SEO

What is Local SEO?
What is NAP?
Ranking Factor For Local SEO
Importance of Post on Google My Business

Graphic Designing

Importance of Graphic Designing
Learn Tools & Software For Creating Images
Learn To Use Canva
Learn Photoshop
Creating New File on Photoshop
Use of Tools & Layers
Editing Images
Blur Images
Save Images on Different Formate
Creating GIF

Affiliate Marketing

What is Affiliate Marketing?
Benefits of Affiliate Marketing
Amazon Affiliate Program
Finding Product to Affiliate

Google Ads Editor

Understanding The Concept of Google Ads Editor
Installing Google Ads Editor
Linking Google Ads & Google Ads Editor
Creating Campaign on Google Ads Editor
Uploading Campaign on Google Ads

Shopping/Product Listing Ads

What is Shopping/Product Listing Ads?
Creating Shopping/Product Listing Campaign
Understanding Google Merchant Center
Adding Products on Google Merchant Center
Understanding Budget & Bidding Strategy
Understanding Targeting Methods
Data Analysis

Hotstar Advertisement

Understanding The Concept of Hotstar Advertisement
Benefits of Hotstar Advertisement
Understanding Hotstar Campaign Structure
Creating Hotstar Advertisement Campaign
Understanding Budget & Bidding Strategy
Understanding Targeting Method
Data & Report Analysis

Print on Demand

What is Print on Demand?
Understanding Tools for Print on Demand
Creating Campaign
Running Ads For Campaign
Analytics & Report

Video Editing

Important of Video Content
Learn Tools for Video Editing
Creating/Editing Video Using Kinemaster
Creating/Editing Video Using Powtoon
Export Video

Influencer Marketing

What is Influencer Marketing?
Benefits of Influencer Marketing
Best Platform For Influencer Marketing

Introduction To Agency

What is Agency?
Office Decorum
Website Structure For Agency Website
Importance of Blog for Agency

The Art of Pitching & Budgeting

Understanding Client Requirement
Competitor Analysis
Creating Presentation For Client
Budgeting
Quotation making

Client Oriented Strategy

Performing Market Research For Client
Studying Competition
Creating The Actual Service Strategy
Selection of Platform
A/B Testing

Reporting & Evaluation

Importance of Report
Understanding Growth Hacking
Making Report For Client
Making Growth Hacking Report

Tiktok Ads

Quora Advertisment

Batch Timing	Batch Start Date	Course Duration	Enroll Now
05:00 PM - 06:30 PM	4th May 2020	90 days	Enroll Now
08:00 AM - 9:30 AM	19th May 2020	90 days	Enroll Now
07:00 PM - 08:30 PM	1st June 2020	90 days	Enroll Now

” I had got to learn a lot of new things in Digital Marketing and the job assistance is really true. Thank you so much for providing this platform. ”

- Ankit Tiwari | Digital Marketing Student

” An excellent institute to gear up your career. Well experienced faculty members. I am very happy with their teaching methodology. ”

- Pooja Sinha | Digital Marketing Student

” One of the best Digital Marketing Institute, friendly environment classes to learn. Thanks to Pankaj sir for being such a nice, motivational & helpful trainer. ”

- Riya Sadhwani | Digital Marketing Student

” I learned many things and faculty here teaches very well. The best part is you can join the Internship here only. They always provide us with different opportunities. Thanks, EDA. ”

- Shanu Dodani | Digital Marketing Student

” EDA has been an enriching experience for me in terms of practical exposure and value that I have received. I have never come across any of the inconvenience regarding my doubts, which I think is commendable. Also, new ideas and thoughts were always welcome in the room. Internship after completing my course has given me a lot of meaningful insights that will help me in the real field. EDA has also introduced me to some ongoing projects that have made me more fluent in my workflow. Overall, EDA holds up the potential to transform students into a substantial digital marketer for the future in the real field. ”

- Yashraj Goyal | Digital Marketing Student

Digital Marketing Course in Raipur

Welcome to Easy Digi Academy

Scope of Digital Marketing in India

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