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- Introduction to Search Engine Optimization
- Understanding Search Engine
- Keyword & its Type
- Google Sandbox Effect
- On Page Optimization
- Off Page Optimization
- robots.txt & noindex tag
- Importance of Sitemap
- 404 error & Redirection
- Understanding Google Analytics
- Setup Google Analytics
- Website Tracking & Tracking Visitor Source
- Key Dimension & Metrics
- Real Time Report
- How to Download/Share Report
- Goal Setting
- Conversion Funnel
- Filter Setting
- Understanding Google Search Console
- Setup Google Search Console/Webmaster
- Understanding All The Elements of Webmaster
- Creating Structure Data for Web Pages
- Understanding of Disavow tool
Importance of Search Engine Optimization(SEO)
SEO or Search Engine Optimization is a very essential part of Digital Marketing. In simplest words, it can be said that SEO helps to rank your website in any search engine. But doing this involves several activities. These activities are classified into two categories on-page factors and off-page factors.
Within these 2 factors lie many more activities, what are these activities, how to do it in the best way, which activity is suitable for which business, this all are the key factors of SEO.
SEO also plays an essential role in brand awareness, helps in making a strong image of your business in your customer's mind.
” I had got to learn a lot of new things in Digital Marketing and the job assistance is really true. Thank you so much for providing this platform. ”- Ankit Tiwari | Digital Marketing Student
” An excellent institute to gear up your career. Well experienced faculty members. I am very happy with their teaching methodology. ”- Pooja Sinha | Digital Marketing Student
” One of the best Digital Marketing Institute, friendly environment classes to learn. Thanks to Pankaj sir for being such a nice, motivational & helpful trainer. ”- Riya Sadhwani | Digital Marketing Student
” I learned many things and faculty here teaches very well. The best part is you can join the Internship here only. They always provide us with different opportunities. Thanks, EDA. ”- Shanu Dodani | Digital Marketing Student
” EDA has been an enriching experience for me in terms of practical exposure and value that I have received. I have never come across any of the inconvenience regarding my doubts, which I think is commendable. Also, new ideas and thoughts were always welcome in the room. Internship after completing my course has given me a lot of meaningful insights that will help me in the real field. EDA has also introduced me to some ongoing projects that have made me more fluent in my workflow. Overall, EDA holds up the potential to transform students into a substantial digital marketer for the future in the real field. ”- Yashraj Goyal | Digital Marketing Student